Beginning January 15th, 2011, Impact Alabama in collaboration with the Center for Ethics & Social Responsibility at The University of Alabama will introduce its newest initiative, SaveNow WinLater, offering families in Alabama a simple but compelling proposition: for every $50 they invest in a federal savings bond, they will earn a chance to win a $20,000 grand prize jackpot at the end of tax season as well as two smaller monthly prizes awarded February 8th and March 8th.
Families making less than $50,000 per year with one or more children in the home or $25,000 per year without children are eligible to participate.
This nationally unique prize-linked savings opportunity is a partnership with Doorways to Dreams (D2D), headed by Harvard University economist Peter Tufano. D2D's similar prize-linked savings initiative based in Michigan, Save to Win, garnered incredible success in 2009 after only eleven months; over 11,500 Michigan residents opened accounts and saved $8.5 million.